Barack Obama Social Media Strategy - Final Thoughts on the Most Successful Internet Marketing Campaign Ever
Below is a link to our final B2.0 update:
Get Flash to see this player.
It is now official - President-elect Barack Obama has authored the most successful Internet marketing campaign ever. He and his campaign have gone from the longest of long-shots, to the presidency in less than two years. And his campaign's embrace of technology has played a key role in spreading his message of hope and change to millions of people - people looking to be a part of that change.
David Bullock and I have had the pleasure of watching this unfold, and sharing some of things that piqued our curiosity with respect to just how Obama and his team utilized a dizzying array of tools and strategies. We've learned a great deal in studying the campaign, and we hope you learned along with us. In fact we know you did, based on the many comments you've shared with us.
We are greatly appreciative of all of you who've visited the site. We've been consistently surprised by all the interest people have shown in the business lessons coming out of this historical campaign. And we're glad to have learned with you and from you.
Although this is the last B2.0 update, this is not the last you will hear from us, as we have some exciting things we'll be announcing in the near future - so please stay tuned!
Thanks again for all of your support. David and I appreciate you all.


