We present the final two weekly updates before the election:

Update Ten:

Update Eleven:

The first podcast above we talk about a few the unique ways Obama's campaign targeted the gaming community by advertising on the billboard of Burnout Paradise - a popular game on the X-Box platform. We also touch on the strategy behind the campaign's Tax Calculator page, as a creative piece of content to reinforce his message to those he's trying to engage. To learn more about these particular moves you may want to check out my blog entry over at Inc.com's technology blog - Barack 2.0.

The second podcast is the last one before the election. David and I cover a lot of ground here, as well as take a look back at the last three months of doing these weekly updates. We discuss the impact of Michelle Obama's blogging on BlogHer.org, and how the campaign is still marrying offline/online activities. Also David and I each share our personal observations as to what was the most important lesson to take away from analyzing Obama's campaign - a campaign that led Ad Age to name Obama as their marketer of the year. It was also one of the driving factors in me writing a white-paper you may want to read, entitled Social CRM - Customer Relationship Management in the Age of the Socially-Empowered Customer.

We'll have one final weekly update after the election to conclude the story that is Barack 2.0.

David and I are also pleased to let you know that the Barack 2.0 site was featured in the November issue of Black Enterprise as part of an article discussing the Obama campaign's use of technology.

Thank you all for your great interest and support. David and I are extremely appreciative to for your kind words and comments.