Below is this week's Barack 2.0 Weekly Update:

If you can find captivating ways to express your ideas to the world, the world will help you spread that vision in ways you may never have dreamed of. If you share your vision with the world, the world may help bring perspective to it, and make it better.

This week we look at how the Obama campaign embraced the above philosophy and create an environment where people, inspired by their message, invested their own time and money to create compelling content that literally has reached millions of people. Content that extends the ideas and vision put forth by the campaign, but powered by the creativity of individuals inspired by the original idea.

We look at the following for examples of user-generated content inspired by the ideals of the Obama campaign and how they have worked as unofficial surrogates:

Dipdive.com (also check out it's sister site HopeActChange.com)

Yes We Can Grassroots CD

Election.Twitter.com

As you will hear, these are a few interesting examples of how great ideas, expressed in captivating ways, can inspire people to help us spread our message. Now these examples are on a much broader scale and scope than any small business could really expect to function on. But we really don't need this scale in order to find success with these strategies. Great comments left on blogs are examples of effective impactful user-generated content. Tweets from customers can be as well. The thing to remember is to concentrate on sharing your ideas and vision in ways that move people to act - on your behalf!