November 26, 2008

November 22, 2008

  • Obama Online Fund Raising Statistics

    The reports for the campaign are being published. There will be much “Monday Morning Quarterbacking” on how these online fund raising results were achieved. (…)

November 2, 2008

  • Barack 2.0 Weekly Update - Double Feature

    We present the final two weekly updates before the election:
    Update Ten: [media:http://www.box.net/shared/static/3xc4nv2mes.mp3]
    Click here to download the mp3
    Update Eleven: [media:http://www.box.net/shared/static/3uxpopnh6x.mp3]
    Click here to download the mp3
    The first podcast above we talk about a few the unique ways Obama's campaign targeted the gaming community by advertising on the billboard of Burnout Paradise - a popular game on the X-Box platform.  We also touch on the strategy behind the campaign's Tax Calculator page, as a creative piece of content to reinforce his message to those he's trying to engage.  To learn more about these particular moves you may want to check out my blog entry over at Inc.com's technology blog - Barack 2.0. 
    The second podcast is the last one before the election.  David and I cover a lot of ground here, as well as take a look back at the last three months of doing these weekly updates.  We discuss the impact of Michelle Obama's blogging on BlogHer.org, and how the campaign is still marrying offline/online activities.  Also David and I each share our personal observations as to what was the most important lesson to take away from analyzing Obama's campaign - a campaign that led Ad Age to name Obama as their marketer of the year.  It was also one of the driving factors in me writing a white-paper you may want to read, entitled Social CRM - Customer Relationship Management in the Age of the Socially-Empowered Customer. (…)

October 14, 2008

October 1, 2008

September 23, 2008

September 2, 2008

  • Barack 2.0 Weekly Update - Lessons from the DNC

    Below is this week's B2.0 update:
    [media:http://www.box.net/shared/static/nsjdqhcj0o.mp3]
    This week we're glad to have a conversation with James Andrews.  James is Vice President at Ketchum Interactive, specializing in the creation of online media/blogger strategy, web/application development, and content production.   James is also Founder of TheKeyinfluencer.com.  Additionally James is an Expert Blogger for FastCompany.com. 
    With his unique perspective as a social media expert, James shares with us his professional and personal experiences attending last week's Democratic National Convention.  James fills us in on how social media infused the event, how the Democrats embraced the blogger community, and how he used Twitter and Facebook to connect with people while at the convention.  He also shares lessons he wants small businesses to learn from the Obama campaign's strategic use of mobile messaging as well as social media. (…)

August 28, 2008

August 18, 2008

  • Weekly Update - MiGente.com: Barack and his 54,000 Other Online Friends

    Here's is the latest B2.0 weekly update podcast:
    [media:http://www.box.net/shared/static/qehc8xcglu.mp3]
    On last week's update we pointed out that Barack was about 500 followers short of becoming the most followed person on Twitter.  It didn't take long for him to jump into the number one spot, as many media outlets pointed out - even TechCrunch covered it the day he took the top spot.  Obama now has more than 59,000 followers - over 2,000 more followers than the number two person on the list, Digg's Kevin Rose. (…)

August 12, 2008

  • Weekly Update - Using Text Messaging to Announce VP Pick

    Here's the latest edition of the B2.0 Weekly Update podcast:
    [media:http://www.box.net/shared/static/tq5zxnzcqu.mp3]
    On Sunday, the Obama campaign used Twitter to inform followers that their VP pick would be announced sometime between now and the start of the Democratic convention. (…)