November 26, 2008

November 5, 2008

November 2, 2008

  • Barack 2.0 Weekly Update - Double Feature

    We present the final two weekly updates before the election:
    Update Ten: [media:http://www.box.net/shared/static/3xc4nv2mes.mp3]
    Click here to download the mp3
    Update Eleven: [media:http://www.box.net/shared/static/3uxpopnh6x.mp3]
    Click here to download the mp3
    The first podcast above we talk about a few the unique ways Obama's campaign targeted the gaming community by advertising on the billboard of Burnout Paradise - a popular game on the X-Box platform.  We also touch on the strategy behind the campaign's Tax Calculator page, as a creative piece of content to reinforce his message to those he's trying to engage.  To learn more about these particular moves you may want to check out my blog entry over at Inc.com's technology blog - Barack 2.0. 
    The second podcast is the last one before the election.  David and I cover a lot of ground here, as well as take a look back at the last three months of doing these weekly updates.  We discuss the impact of Michelle Obama's blogging on BlogHer.org, and how the campaign is still marrying offline/online activities.  Also David and I each share our personal observations as to what was the most important lesson to take away from analyzing Obama's campaign - a campaign that led Ad Age to name Obama as their marketer of the year.  It was also one of the driving factors in me writing a white-paper you may want to read, entitled Social CRM - Customer Relationship Management in the Age of the Socially-Empowered Customer. (…)

October 14, 2008

October 1, 2008

September 2, 2008

  • Barack 2.0 Weekly Update - Lessons from the DNC

    Below is this week's B2.0 update:
    [media:http://www.box.net/shared/static/nsjdqhcj0o.mp3]
    This week we're glad to have a conversation with James Andrews.  James is Vice President at Ketchum Interactive, specializing in the creation of online media/blogger strategy, web/application development, and content production.   James is also Founder of TheKeyinfluencer.com.  Additionally James is an Expert Blogger for FastCompany.com. 
    With his unique perspective as a social media expert, James shares with us his professional and personal experiences attending last week's Democratic National Convention.  James fills us in on how social media infused the event, how the Democrats embraced the blogger community, and how he used Twitter and Facebook to connect with people while at the convention.  He also shares lessons he wants small businesses to learn from the Obama campaign's strategic use of mobile messaging as well as social media. (…)

August 18, 2008

  • Weekly Update - MiGente.com: Barack and his 54,000 Other Online Friends

    Here's is the latest B2.0 weekly update podcast:
    [media:http://www.box.net/shared/static/qehc8xcglu.mp3]
    On last week's update we pointed out that Barack was about 500 followers short of becoming the most followed person on Twitter.  It didn't take long for him to jump into the number one spot, as many media outlets pointed out - even TechCrunch covered it the day he took the top spot.  Obama now has more than 59,000 followers - over 2,000 more followers than the number two person on the list, Digg's Kevin Rose. (…)

August 12, 2008

  • Weekly Update - Using Text Messaging to Announce VP Pick

    Here's the latest edition of the B2.0 Weekly Update podcast:
    [media:http://www.box.net/shared/static/tq5zxnzcqu.mp3]
    On Sunday, the Obama campaign used Twitter to inform followers that their VP pick would be announced sometime between now and the start of the Democratic convention. (…)

August 5, 2008

  • B2.0 Weekly Podcast - Twitter, Video and ScribD

    Welcome to our first weekly podcast.  With these short audio programs we'll take a quick look at some of the latest ways the Obama campaign is utilizing social tools and strategies to drive their campaign. (…)

July 31, 2008

  • Barack 2.0 Webinar Content Posted

    A few weeks back David Bullock and I had a conversation/webinar highlighting some of the reasons we felt small business people would benefit from taking a closer look at the Obama campaign's approach to social media.  We recorded it for your on-demand viewing: 

    Part One - Barack 2.0 Webinar #1 Part 1
    Part Two - Barack 2.0 Webinar #1 Part 2

    We've also put together an enhanced transcript of the webinar, complete with screenshots and links to the sites we discussed during the conversation:

    Barack 2.0 Webinar #1 Enhanced Transcript And Resource Guide

    Downloaded: 436 Times
    Finally, feel free to check out the audio portion of the webinar for quick listening:
    [media:http://www.box.net/shared/static/qbbh9wygco.mp3]
    Please let us know if these has been helpful.  We also want to hear from you - tell us what you're interested in learning more about.  Let's make this a true conversation! (…)

July 30, 2008

  • Barack Obama Social Media Lessons For Small Business

    In many ways, the challenges Barack Obama's presidential campaign faces are representative of the obstacles we run into every day as small business owners and entrepreneurs.  It may not appear like this is the case, as we see him on television, on the cover of national publications and in photographs with world leaders. But that wasn't always the case, as many of us had never heard of him just four years ago.  And even when he announced his candidacy, he still wasn't taken seriously by political insiders…or outsiders for that matter. (…)