Brent Leary and David Bullock have created the field model for the effective deployment of social media based on the 12+ month study of the historic 2008 Barack Obama Presidential campaign.

This data was gathered during the campaign month by month. This study is not a speculative look back in an attempt to reconstruct the steps and nuances of the campaign as an afterthought.

Click here to read more about the book. 

Read What A Wharton MBA Graduate Has To Say About The Book...

"Barack 2.0 will add value to your company whether you are running your own small business or working inside a Fortune 500 behemoth. Bullock and Leary have compiled the ultimate guide to understanding exactly how the Obama Campaign utilized social media to exponentially magnify the impact of their message. They clearly connect how each major lesson-learned from the Obama Campaign can be applied to any type of business. In a world where few have successfully utilized web 2.0 to maximize their reach and revenue, Bullock and Leary show you how to do this in the most cost effective manner.

"The book discusses the optimal ways to tactically execute a web 2.0 strategy using social media, and then takes it a step further by providing the insight behind such strategies. One conclusion I drew is that simply being present in specific social media channels, or using such channels as an extension of a soapbox isn't nearly enough, but that a consistent message and an authentic two-way conversation are a must. Bullock and Leary show how Obama did this, and how you can too.

"One of the best features of the book is the interactive online PDF that comes with it. It offers live links to articles, data, and actual Obama social media applications. For any business mind interested in taking this research a step further, the book also offers plenty of other live leads.

- Lee Jelenic, Wharton School of Business, MBA '09

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