Welcome to our first weekly podcast. With these short audio programs we’ll take a quick look at some of the latest ways the Obama campaign is utilizing social tools and strategies to drive their campaign.
Today Obama sent out a tweet from Twitter announcing his new energy plan.
This one tweet shifted the entire campaign in terms of use of social media application…
Obama used Twitter to share with his followers where they could see a video where he talks about his new policy:
He also included a link to the actual document that was uploaded to his ScribD account:
ScribD is a site where you can upload word documents, pdf files, powerpoints and many other kinds of content that gets listed by Google to be included in searches, thus increasing opportunities to drive traffic to your site.
One last thing to look at. When we did our first webinar a few weeks back, Obama was being followed by just over 44,000 people on Twitter. Today, according to TwitterCounter.com, he has just over 53,000 followers, a 20% increase:
The Book – Barack 2.0: Social Media Lessons For Business can be purchased below.
{ 12 comments… read them below or add one }
These updates are great! I learn something new each time I listen.
Bernadette thank you so much for your kind words. We really appreciate it!
I went to your website and noticed you’re a graduate of Cheney University. My father and sister are both proud graduates of CU as well.
Continued success with your business, and please let us know if there’s an area of Obama’s social strategy that is of interest to you.
I am researching SM and SEO for a project, this site has been an amazing resource to understand the process and potentiality.
thank you so much.
Susanne,
Thank you for your comments. Glad that you found the site helpful for your project.
Twitter is an amazing tool, for allowing you to connect with others
Paul Rasmussens last blog post..Outlook | why do IT departments cripple software
The internet helped Barack Obama win the elections..a lot. And the internet helps him now to maintain his popularity and public support.
Brilliant info good read.
regards from the uk.
Arron Daviess last blog post..10 Tutorials in site building I’m sure you’ll find interesting.
Nice post! There was an article in FastCompany recently that gave a detailed account of the man behind the online media campaign during the election. Very good read as well if you can find it.
Erics last blog post..Turbo Cash Generator Review
I think it was really clever how Obama’s camp implemented social media during his campaign.
Eric Transues last blog post..3 Basic Principles of Social Media
Great post! Obama sure used social media well. Thanks for the insights from their strategy. This is very useful.
What a great style. Very informative one, I hope you will continue your research.
What was the total cost for Barack to accomplish his social media objective? Any ideas?