As you are studying how to use technology to promote your business, be mindful that the technology and the platforms already exist. The question is how are you going to use what is already there to promote your message effectively into the marketplace.
These tools can allow you to “see” what your visitors are doing (or not).
Web analytics is a well worn subject. But do you really know how to pragmatically utilize the data that you are gathering to create the effect that you want? Are you visitors finding what they want on your website? Is your content captivating, compelling and valuable?
These are the questions that analytics can answer…
In the video, we discuss the use of web analytics, bounce rate specifically, as a tool to gauge visitor interest.
Enjoy,
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thanks again for wonderful info.
Ananda Leekes last blog post..Ananda’s author blog is moving to WordPress on June 1.
@Ananda We are continuing with the Barack 2.0 study. New media is changing the game. Enjoy.