Obama 2.0: The Business of Politics

January 27, 2010

Obama 2.0 Observed By David Bullock Obama 2.0 is in all the headlines today. A friend of mine just send this to me via Twitter (thanks @JillKoenig).  What does this mean? The question that comes to my mind is how can a business, the backbone of the economy, learn from these political campaigns? There are [...]

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Creating a Workable Social Media Strategy: Thoughts, Tasks or Talking

January 26, 2010

By David Bullock Watching the market as I have over the last year has been very interesting. Reporting on the market and what the “social media” market is doing has become a big business over the last several years. Heck, just trying to keep up with the new tools is hard enough. So, as we [...]

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Using Social Media: The Ideation-to-Transaction Process

January 25, 2010

Social media is part of the getting ideas into the marketplace. Ideas are cheap. Ideas are everywhere. You just had another idea.  In fact, as you are reading this you will get a few new ones. You can be inspired by anything. The key is what you do with the ideas that you or others have.  Innovation is [...]

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Social Media Can’t Sell Everything

December 9, 2009

Contrary to popular advertising and marketing beliefs, you can’t sell a future that people don’t want or need anymore. The Obama Campaign was promoting a future that the people wanted. People wanted the future, thus they promoted the story and in the end acted to fulfill the story. Social media are like the wind. It [...]

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What Is Social Media?

December 7, 2009

What is social media? It is truly something new, or it is a communication technology that is misunderstood and miss-applied because these new broadcasting and networking platforms have commoditized messaging by allowing the masses to have access to broadcast capacities and influence that were only available to a few years ago. The answer is very [...]

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How Do You Sell Social Media?

December 4, 2009

How do you sell social media? That’s a big question with which requires a big answer. However, it also requires some deeper questions and investigation. Let’s begin by dissecting the question, as the knowing how to sell something assumes that you know what you are selling. Not truly knowing what social media is, how it [...]

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Using Social Media To Build Meaningful Relationships

September 29, 2009

By David Bullock Using social media is like using any tool that you have at your disposal. You have to actually to… create a plan have knowledge of the tools create something of value build something meaningful to someone else. Otherwise, you have not created anything of any significance. If you are talking and no [...]

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Thinking & Acting Effectively with Social Media for Your Business

August 21, 2009

By David Bullock Co-Author – Barack 2.0: Social Media Lessons For Business Summary : Are we paying attention to the wrong things in regards to social media? Recently, I attended a “social media” luncheon. What I heard was interesting. How social media could be used. How social media should be used. Great stories that are inspiring [...]

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Rethinking Your Social Media Business Strategy

August 16, 2009

by David Bullock Summary: The three videos below are only 16 mins in length. But the implications raised by these short commentaries have shaped and do shape our future. Over the last several years, the web has changed the way that we work, play and communicate. But what I am amazed with is the velocity associated [...]

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Social Business Media Strategy, Budget and Profits

July 20, 2009

by David Bullock Is this the year of Social Media For Business? As we approach the year mark for the Barack 2.0 Project, I am recounting the valuable business lessons learned. Of the many, one huge lesson is not a lesson, it is actually a valuable distinction. Hopefully, this will not unmask too many in the marketplace. [...]

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