Creating a Workable Social Media Strategy: Thoughts, Tasks or Talking

January 26, 2010

By David Bullock
Watching the market as I have over the last year has been very interesting. Reporting on the market and what the “social media” market is doing has become a big business over the last several years. Heck, just trying to keep up with the new tools is hard enough. So, as we look [...]

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Using Social Media: The Ideation-to-Transaction Process

January 25, 2010

Social media is part of the getting ideas into the marketplace.
Ideas are cheap. Ideas are everywhere. You just had another idea.  In fact, as you are reading this you will get a few new ones.
You can be inspired by anything. The key is what you do with the ideas that you or others have.  Innovation is the buzzword [...]

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Social Media Can’t Sell Everything

December 9, 2009

Contrary to popular advertising and marketing beliefs, you can’t sell a future that people don’t want or need anymore. The Obama Campaign was promoting a future that the people wanted. People wanted the future, thus they promoted the story and in the end acted to fulfill the story.
Social media are like the wind. It is [...]

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What Is Social Media?

December 7, 2009

What is social media?
It is truly something new, or it is a communication technology that is misunderstood and miss-applied because these new broadcasting and networking platforms have commoditized messaging by allowing the masses to have access to broadcast capacities and influence that were only available to a few years ago.
The answer is very basic. [...]

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How Do You Sell Social Media?

December 4, 2009

How do you sell social media?
That’s a big question with which requires a big answer. However, it also requires some deeper questions and investigation.
Let’s begin by dissecting the question, as the knowing how to sell something assumes that you know what you are selling.
Not truly knowing what social media is, how it works (and [...]

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Using Social Media To Build Meaningful Relationships

September 29, 2009

By David Bullock
Using social media is like using any tool that you have at your disposal. You have to actually to…

create a plan
have knowledge of the tools
create something of value
build something meaningful to someone else.

Otherwise, you have not created anything of any significance. If you are talking and no one is listening, that is called [...]

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Thinking & Acting Effectively with Social Media for Your Business

August 21, 2009

By David Bullock Co-Author – Barack 2.0: Social Media Lessons For Business
Summary : Are we paying attention to the wrong things in regards to social media?
Recently, I attended a “social media” luncheon. What I heard was interesting.

How social media could be used.
How social media should be used.
Great stories that are inspiring to hear.

All about building [...]

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Rethinking Your Social Media Business Strategy

August 16, 2009

by David Bullock
Summary: The three videos below are only 16 mins in length. But the implications raised by these short commentaries have shaped and do shape our future.
Over the last several years, the web has changed the way that we work, play and communicate. But what I am amazed with is the velocity associated with the [...]

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Social Business Media Strategy, Budget and Profits

July 20, 2009

by David Bullock
Is this the year of Social Media For Business?
As we approach the year mark for the Barack 2.0 Project, I am recounting the valuable business lessons learned.
Of the many, one huge lesson is not a lesson, it is actually a valuable distinction.
Hopefully, this will not unmask too many in the marketplace.

The market conversation [...]

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Hidden Social Media Strategy – Building Credibility Is A Process

July 10, 2009

By David Bullock
Have you noticed that folks seem to come out of no where online and then just disappear?
To have staying power in the marketplace you have to develop “street cred”. Credibility is the only thing that will allow you to weather the storms of change that are part and parcel of the business world [...]

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