Social Business Media Strategy, Budget and Profits

July 20, 2009

by David Bullock Is this the year of Social Media For Business? As we approach the year mark for the Barack 2.0 Project, I am recounting the valuable business lessons learned. Of the many, one huge lesson is not a lesson, it is actually a valuable distinction. Hopefully, this will not unmask too many in the marketplace. [...]

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Hidden Social Media Strategy – Building Credibility Is A Process

July 10, 2009

By David Bullock Have you noticed that folks seem to come out of no where online and then just disappear? To have staying power in the marketplace you have to develop “street cred”. Credibility is the only thing that will allow you to weather the storms of change that are part and parcel of the [...]

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Obama Social Media For Business: Leadership, Marketing and Tribe Building

June 20, 2009

The Obama campaign is an excellent example of building and growing a tribe. For those that have read the Barack 2.0 book you will see the mechanics and strategy for building a tribe using social and other media. The social media technologies and platform today give any company the tools to enter the market. But [...]

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Using Innovative Mobile Technologies To Make The Right Decisions

June 8, 2009

A merging of mobile technology, communication and data retrieval is becoming a reality. This is an amazing mobile computing demonstration. (See Mobile Computer Demo Below) Total Mobile Data Accessibility Cost Effective Made from already existing mobile technology

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Barack Obama’s Blackberry As An Effective Communication And Business Tool

June 3, 2009

Image via Wikipedia BarackBerry: Prez Obama to Get Top Secret, Commando BlackBerry 8830 | CIO – Blogs and Discussion. The 8th channel is what it is being called. We are a country of instant communications. President Obama fought for and won his fight to continue to use his blackberry device. This is a work device [...]

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Obama Social Media Business Strategy – Conversion & Content

June 1, 2009

As you are studying how to use technology to promote your business, be mindful that the technology and the platforms already exist. The question is how are you going to use what is already there to promote your message effectively into the marketplace. These tools can allow you to “see” what your visitors are doing [...]

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Barack Obama Social Media Business Strategies Update

May 18, 2009

The business landscape is changing quickly. Pay attention. Keep up. Or you will be left behind. We are back with updates for the Barack 2.0: Social Media Lessons For Business project. We have been very busy since the book launch in January. Check out the Barack 2.0 event schedule. From ideation to transaction is our [...]

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Barack Obama’s Communication Lessons For Business

February 16, 2009

Video: Learning From Obama’s Effective Communication Skills What can we learn from the Obama Campaign about effective media strategy and communication? As we continue to extract the business lessons from the successful execution of the Obama campaign, the lessons are numerous. As an orator, President Obama was indeed captivating. But let’s look beneath the surface at communication strategy [...]

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Obama 2.0 Lesson – The Need For Multichannel Marketing Strategy For Business

February 12, 2009

The world is changing fast and frustrating those who are stuck in “old thinking”. This seems to be an unwritten rule of marketing. Those who are online tend to stay online. Those who are offline tend to stay offline. The business that functions well in both the online and offline space can and will prosper. [...]

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Social Media Strategy And Tactics For Business

January 24, 2009

Social Media Strategy vs. Tactics Brent and I are continually amazed at the attention that we have received based on the documentation that we have compiled. We looked to extract the business and marketing lessons from the campaign. These lessons are proving to have value as the dust settles in the marketplace and business owners [...]

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